The brief was to create a branding concept for Ona Hotels’ new breakfast, highlighting the Mediterranean diet through natural, organic, and locally-sourced products, while establishing a unique guest experience.
 

Named "Alba", my concept is inspired by the sunrise, a moment that marks the beginning of the day, just like breakfast energizes the body and mind. I created a visual parallel between the sun’s warm colors dispelling the darkness and the breakfast that awakens and nourishes. I represented the flavors using generous and simplified food shapes with vibrant, zesty colors. The authentic and natural side is illustrated through vegetation elements and abstract forms in hues reflecting the Mediterranean landscape. Blue and green tones connect to the sea and vegetation, while earthy tones reinforce the traditional, grounded essence of the products.